Gressenhall Visitor Tracking & Analysis
THE CHALLENGE
Currently it isn’t possible to easily know if the members of the public are visiting all the outside attractions at the Gressenhall Open Air Farm and Work House Museum In Norfolk.
The project wanted to provide better information to the museum staff to see where people did and did not go while visiting the 50 acre grounds and gardens.
OUR SOLUTION
Using the LoRaWAN Innovation Network GPS tracking devices were handed out to the members of the public when they entered the grounds.
These devices provided location information during their stay which was published on a dashboard.
Real World Benefits
The trail showed GPS data and location points of the visitors; providing valuable insight to the visitor journey around the museum. Patterns could be determined and decisions made to optimise the experience.
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